Watch Brand Story & History: Rolex

Story of Rolex

1. Founder Background

The founder Hans Wilsdorf Rolex was born in Germany, later moved to Switzerland, became a famous watch entrepreneur.

2. Founding background

In 1905, Hans Wilsdorf Rolex founded the Rolex Company in London. Rolex early focused on the production of precision watches, committed to breaking the Swiss watch industry’s dominance of pocket watches.

3. Brand development history

In 1926, Rolex launched the world’s first waterproof watch – Rolex Oyster. In 1931, Rolex introduced the first self-winding watch, the Rolex Perpetual, a technology that became the standard for later automatic watches. In 1945, Rolex introduced the first self-winding date display watch, the Rolex Datejust. In 1953, Rolex introduced the Rolex Submariner, the first underwater watch capable of operating at a depth of 100 meters, providing a revolutionary tool for diving. Rolex continues to lead innovation in the watch industry and has become one of the most recognized and popular watch brands in the world.

4. Iconic products and design features

Waterproof design of Rolex Oyster, automatic winding technology of Rolex Perpetual, date display function of Rolex Datejust, diving function of Rolex Submariner, etc. Have become a classic of the watch industry.

5. Brand heritage and values

Rolex brand has always been adhering to the high quality, precision, reliable quality and exquisite watchmaking technology, becoming one of the world’s top watch brands. With its unique brand image and values, Rolex has become the favorite choice of many successful people and celebrities, representing the symbol of success and taste.

6. Brand influence and status

Rolex, as a globally renowned luxury watch brand, enjoys a high reputation and status and has become one of the most popular and respected watch brands in the world. – Its products are not only widely worn in daily life, but also trusted and respected in various high-level occasions and sports fields.

7. Brand milestones

Rolex continues to create milestone events in the watch industry, such as the launch of the world’s first waterproof watch, diving watch, etc., these events have become an important symbol in the history of watches.

8. Future outlook of the brand

Rolex will continue to uphold its excellent quality and innovative spirit, and is committed to launching more watch products ahead of The Times, and continue to maintain its leading position in the global watch market.

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